To tackle these challenges, we rolled out a solid multi-channel digital marketing strategy. Here's the lowdown:
- EMAIL MARKETING: We crafted personalised email campaigns aimed at our database of educators, highlighting the perks and prospects of the event.
- GOOGLE ADS: We set up targeted search ads with keywords zeroing in on teaching jobs and global career chances.
- SOCIAL MEDIA MARKETING: We launched vibrant campaigns across Meta and TikTok, packed with eye-catching visuals and persuasive copy to hook the younger crowd and tech-savvy educators.