expertise
MARKETING
location optimisation
The Launch Strategy that Lit Up the largest EV Charging hub in the UK.
InstaVolt’s newest flagship hub – part of the UK’s largest EV charging network – began life as nothing more than a meadow. No street address. No road signage. And thanks to outdated UK regulations, no legal way to install the familiar brown tourist boards that guide drivers to fuel.
Yet this empty field represented a multi-million-pound investment and over a year of planning, construction and grid negotiation – all culminating in 44 ultra-rapid chargers ready to serve the nation’s EV drivers.
Now it was marketing’s turn to make that investment pay off.
Spoiler alert: InstaVolt Winchester is now one of the most successful EV charging hubs in the UK.
Yet this empty field represented a multi-million-pound investment and over a year of planning, construction and grid negotiation – all culminating in 44 ultra-rapid chargers ready to serve the nation’s EV drivers.
Now it was marketing’s turn to make that investment pay off.
Spoiler alert: InstaVolt Winchester is now one of the most successful EV charging hubs in the UK.
If drivers can’t find you, they can’t pay you. it's not enough to make your product available; you have to deliver it too.
how we turned an address - less field into a profit - spinning landmark
- Pinned the un-pinnable. Fast-tracked Google, Apple & Waze listings, planted bespoke GPS waypoints and synced them to Zap-Map and in-car navs within 48 hours.
- Made news old-school. Fed exclusives to Hampshire Chronicle, BBC South and What Car? - because our first visitors still skim physical pages at the weekend.
- Launched loud, then lingered. Orchestrated a ribbon-drop timed to the Easter getaway, layered with guerrilla “The largest ultra-rapid EV charging hub 3 mins away” posters at nearby A-road services, and kept the story alive through always-on LinkedIn pulses.
- Fanned the fan-base. Seeded the announcement into private EV-owner Facebook and WhatsApp groups, then showed up in the comments - real human answers, zero chat-bot gloss.
Impact (the sanitised version)
- Site sessions multiplied several-fold inside three months - comfortably above InstaVolt’s break-even curve.
- Winchester now sits in the top tier for utilisation across the 2000-charger network.
- Earned media reach topped nine figures; CPM well below paid benchmarks.
- Word-of-mouth snowballed: the original post was reshared in every major UK EV community within 48 hours.
5X
Growth in charging sessions
in the first 90 days
in the first 90 days
100m+
Earned media impressions
6
Broke even on utilisation in six weeks
Why it matters
If drivers can’t find you, they can’t pay you. By nailing digital discovery, milking traditional press, and hand-feeding the community, we turned an address-less field into a profit-spinning landmark - proof that the right launch formula still beats a bigger ad budget.
Ready to tackle these challenges head-on?